Međimurje andMuraland form a unique cross-border area along the Mura river with remarkable natural values, tradi- tions, destinations and meaningful po- tentials for further development. Tour- ism – especially active tourism – is one of the strategic segments in the region ensuring the best possibilities for rural growth and creating cross-sectoral syn- ergies with the active involvement of lo- cal stakeholders and tourists. By supporting cyclist tourism, we can get closer our values and outstanding nature-close destinations to the pub- lic thus promoting Međimurje and Mu- raland as a holistic cross-border touristic area where services and stakeholders are interconnected on both sides of the Mura river. All you need to enjoy the pleasures is to ride a bike and just cy- cle in a network in the Mura Region. Let’s visit us!
Between 2013 and 2014, Cycle in a Network (1.0) project was implemented through the active col- laboration of the municipalities of Nagykanizsa, Zalakaros, Koprivnica and the Tourism Board of Međimurje County. As a first stage, the 1.0 pro- ject helped us to develop cyclist paths, XCO track,
touristicdestina- tions, infrastruc- tural facilities, festivals, biking competitions and relevantservices in Muraland (HU) and Međimurje (HR). Due to these initial develop- ments, of cyclist infrastructure and connected servic-
es were improved, therefore tourists and sports- men interested in cyclist tourism can find excel- lent possibilities in our Mura Region.
Cycle in a Network 2.0 was launched in Septem- ber 2017 within the cooperation of Nagykanizsa, Štrigova, the Tourism Board of Međimurje and the County Road Administration of Međimurje to continue cyclist developments providing bet- ter conditions for the upheaval of active tour- ism in the Mura Region cross-border area. But beside infrastructural developments and cyclist events, the 2.0 project also intends to enhance the level of connected services by establishing
a common classification system (Cyclist Welcome Classification System). This classification framework will ensure the background of a Croatian-Hungarian cyclist touristic cluster with standardized service qual- ity and cooperating stakeholders as service providers. Accordingly, local and cross-border cyclist tourism can attract higher number of tourists thus supporting the progression in the Mura Region.
Total project budget: 1.721.572,7 EUR
EU contribution: 1.463.336,79 EUR